Advancing eRetail in CEE: Innovation, Strategy, and Customer-Centric Transformation

Transforming eRetail: What’s in Store for You?
The eRetail Congress 2025 program provides a comprehensive guide to navigating the fast-evolving world of eCommerce in Central and Eastern Europe. Spanning two days and four specialized stages, the program addresses the key challenges and opportunities shaping eRetail today.

From data-driven strategies to advanced technology, and from personalized customer experiences to seamless omnichannel logistics, the program addresses the critical needs of today’s eCommerce leaders. Each stage offers targeted insights to help you adapt, innovate, and thrive in the competitive eRetail landscape. Engage with top industry leaders as they share actionable strategies, cutting-edge tools, and forward-thinking ideas to drive your business forward.

eRetail Strategies & Data Management Stage

Unlocking Market Potential with Data-Driven Strategies

This stage centers on using data as the cornerstone for strategic eRetail growth. Sessions focus on market expansion, privacy-compliant personalization, and leveraging AI to uncover opportunities and optimize regional strategies. Gain insights into balancing data-driven decision-making with transparency and compliance to achieve sustainable growth.

Key Topics:
Market expansion strategies, AI-enhanced decision-making, compliance and privacy, and data-driven personalization.

Unique Focus:
Strategic use of data for growth, compliance, and AI-driven insights specific to market dynamics.

View the detailed program for data-driven strategies and AI-powered growth.

eRetail Technology Stage

Empowering eCommerce with Cutting-Edge Technology 

Explore the advanced technologies reshaping eRetail operations, from AI-powered infrastructure to immersive customer experiences like VR and AR. This stage emphasizes scalable, secure systems that adapt to evolving demands, focusing on operational efficiency and the seamless integration of innovative tools for next-generation eCommerce.

Key Topics:
Scalable infrastructure, cybersecurity, immersive technologies (VR/AR), and AI-driven innovations.

Unique Focus:
Technology as the foundation of eRetail transformation, with emphasis on infrastructure, security, and innovation.

View the detailed program for cutting-edge tech in eCommerce.

eRetail CX & Loyalty Stage

Elevating Engagement and Trust Through Personalization

This stage dives into building lasting customer relationships by combining real-time insights, transparency, and adaptive personalization strategies. Sessions focus on creating trust through ethical data practices and crafting experiences that resonate with customers to foster loyalty.

Key Topics: 

Real-time personalization, trust-building through transparency, adaptive engagement, and loyalty strategies.

Unique Focus: 

Customer-centric strategies and personalization that elevate trust and loyalty in a privacy-conscious eRetail landscape.

View the detailed program for customer-centric engagement and loyalty.

 eRetail & Omnichannel Logistics Stage

 Learn how to scale eRetail logistics to meet peak demands and deliver seamless omnichannel experiences. This stage addresses operational efficiency through automation, predictive analytics, and real-time tracking while focusing on meeting customer expectations across diverse regions.

Key Topics: 

Automation and robotics, last-mile delivery, omnichannel fulfillment, and predictive demand management.

Unique Focus: 

Logistics and fulfillment strategies that combine scalability, agility, and omnichannel integration for modern eRetail.

View the detailed program for scalable logistics and fulfillment solutions.