Stage Host

Aleksander Lewandowski E-comm Platforms & Technology Leader, Marketplace Manager GROUPE SEB POLSKA

09:00 - 10:30

Block 1: Foundational Tech Investments for Future-Ready Retail

09:00 - 09:30

PANEL

 Beyond the Basics: Scaling with AI-Driven Infrastructure to Future-Proof Retail

• Empowering Scalability through AI-Enhanced Infrastructure
• Adapting Core Systems for Predictive Insights and Agility
• Future-Proofing through Centralized AI Integration Across Channels

Moderator:
Aleksander Lewandowski E-comm Platforms & Technology Leader, Marketplace Manager GROUPE SEB POLSKA
Panelist:
Tomasz Prorok Strategic Business Development Director ORBICO
Wojciech Zaskorski General Manager LENOVO POLAND
Jarosław Chwastowicz Customer Experience Director LYRECO

09:30 - 10:10

PANEL

Seamless Future: How AI, data, and technology shape the future of shopping experience

• AI – from personalization to risk management.
• Technologies that simplify shopping – fewer steps, more conversions.
• Data-driven loyalty – how to recognize and engage returning customers.

Moderator:
Magdalena Budzińska Enterprise Account Manager ADYEN
Panelist:
Szymon Brylski Strategic Partnerships Manager ŻABKA
Rafał Zakrzewski Chief Executive Officer 8a
Bartłomiej Gmur Senior Manager, Payments & Analytics GROUPON
Jarot Czuba Senior Manager, Fraud Operations GROUPON
Łukasz Kierus CEO GLOSEL TANIAKSIAZKA.PL / BEE.PL

10:10 - 10:40

PANEL

From Security to Scalability: Building Omnichannel Payment Systems That Drive Trust

• Securing Payments Across All Channels: Meeting Rising Consumer Expectations
• Scaling Payment Solutions to Handle High Transaction Volumes
• Enhancing Customer Trust with Transparent Payment Processes

Moderator:
Justyna Spytek Client Success Director CENTRAALS COMMERCE  ( centraals.pl )
Panelist:
Krystian Drzewicki Head of Online Payments RTV EURO AGD
Anna Zdunek Ecommerce Payment Specialist DECATHLON SP. Z O.O.
Adam Jastrowicz Head Of Strategic Partnerships EMPIK GROUP

10:40 - 11:00

Coffee Break

11:00 - 13:00

Block 2: Building the Backbone for Hyper-Personalization in Retail

11:00 - 11:30

PANEL

 Creating a Real-Time Data Engine: The Backbone of Personalized eCommerce

• Integrating data sources for real-time analytics to drive personalization.
• Ensuring scalability and resilience for data-intensive personalization operations.
• Optimizing customer engagement with real-time recommendations and actions.

Moderator:
Dominik Olejko Expert CX & Loyalty
Panelist:
Cezary Brzozowski Chief Technology Officer SKLEPY KOMFORT
Karolina Moczulska Deputy E-commerce Manager MARTES SPORT
Paweł Śliwczyński RGM Senior Market Manager BAT
Jarosław Cichosz CTO - Head of Digital & IT. DA GRASSO

11:30 - 11:50

RCS in Retail: A New Era of Communication – Effective Implementation in Business

• RCS in practice – what features does it offer and how does it differ from traditional SMS and mobile applications?
• Retail implementation – what scenarios work best and what KPIs can be achieved?
• Availability and development – ​​where does RCS operate today, what are the limitations and what does the operators' roadmap look like?

Karolina Antonowicz Chief Revenue Officer MESSAGEFLOW, VERCOM GROUP

11:50 - 12:10

Artificial Intelligence in ad campaign optimization on big tech platforms - benefits and challenges

• How AI is transforming the digital advertising market?
• A brief look at the benefits, and a deeper dive into the risks of handing over ad campaign optimization to AI
• Why in online advertising... have we come full circle?

Michał Szczur Head of Digital Strategy & Training, Mindshare (GroupM) GROUPM

12:10 - 12:30

Retail Media Network – Join the Digital Marketing Revolution for E-commerce

• Retail media is transforming the digital marketing landscape. It create completely new revenue streams for online stores and e-commerce platforms.
• Innovative advertising formats, based on trusted technology and years of experience in the digital advertisement campaigns, offer brands new opportunities to communicate with customers.
• Retail Media Network created by Ringier Axel Springer Polska is an exclusive initiative that allows you to join the leading innovators. Become one of the trendsetters who together create a unique ecosystem redefining digital marketing.

Jovan Protic Vice President RINGIER AXEL SPRINGER

12:30 - 13:00

Innovations in creating exceptional consumer experiences offline & online

• Personalization: from individual need to specific product.
• Technology and Sustainability: innovations friendly to people and the environment.
• Convergence: from physical product to digital experience.

Adam Nitecki E-Commerce General Manager L'OREAL

13:00 - 14:00

Lunch Break

 14:00 - 16:30

Block 3: Emerging Tech for Next-Gen Marketplaces

14:00 - 14:30

PANEL

Smart Marketplaces: AI-Driven Search and Product Discovery for Next-Level User Experience

• Optimizing search algorithms with AI for precise product matching.
• Leveraging machine learning to enhance personalization in product discovery.
• Ensuring scalability and performance for high-traffic search operations.

Moderator:
Tomasz Cyrek Country Manager Poland VTEX
Panelist:
Patrycja Miller Senior Manager Product & Engineering ALLEGRO
Thomas Dexmier Vice President, Sales & Marketing EMEA HTC VIVE
Jan Sikora CEO PLENTE
Mathias Mandt Vice President Growth Leader Europe ex-OBI, VTEX

14:30 - 14:50

No limits with VTEX: one platform, multiple business models (eCommerce B2C / B2B, omnichannel, own marketplace)

• Unify offline and online channels into one seamless ecosystem with VTEX
• Launch your own marketplace with full control
• Be ready for the future: AI, subscriptions, IoT, Q-commerce, rentals, and recommerce

Tomasz Cyrek Country Manager VTEX

14:50 - 15:05

New Era of Pricing Strategy for Consistency Across All Sales Channels

• What is Pricing Omnichannel 360?
• Dynamic price management in an omnichannel environment using ML algorithms and GenAI
• Competitor price monitoring as the foundation of pricing policy

Grzegorz Rudno-Rudziński Managing Partner UNIVIO

15:05 - 15:20

Fireside Chat

Cross-Border – Why Your Courier Should Be Like a Cousin to Your Foreign Customer

• Defining Expansion Strategy – How to Choose the Right Markets?
• Opportunities and Threats – What to Watch Out for When Expanding Your E-Commerce Internationally? Retail Is in the Details – Every Market Has Its Own Nuances
• Beaten Paths or Hidden Gems – Which Markets Are Attractive for Online Sellers?

Moderator:
Tomasz Gutkowski Head of Business Development UNIVIO
Panelist:
Mateusz Jacob Head of Cross-Border SUPER-PHARM

15:20 - 16:00

PANEL

From Creation to Sales: How Authenticity Is Shaping the Next Era of E-Commerce

• Creators as the Key to Authentic Product Discovery: How Their Real Stories Drive Sales.
• AI and Algorithms: How Technology Helps Influencers Maximize Their Sales.
• Scaling Social Commerce: How to Adapt Strategies to Multiple Platforms for Long-Term Sales Growth.

Moderator:
Łucja Gdala CEO REFSPACE LTD
Panelist:
Sławomir Goleniak CEO TEC 2000
Agnieszk Bernaś E-commerce Marketing Manager & Influencer Coordinator EVELINE COSMETICS
Andrzej Wierzchoń Head of e-Commerce Department OCEANIC
Michał Pętala TikToker, AI and Automation Strategist
Joanna Dobrosz Growth & Influencer Revenue Strategist & Founder LIFEMEDIA
Anna Bielecka American Brands Digital Manager LOREAL

 16:00 - 16:30

PANEL

Beyond the Screen: Is VR the Future of Online Shopping?

• Building a high-performance VR infrastructure for e-commerce.
• Leveraging advanced graphics and AI for realistic product interaction.
• Exploring the scalability and data requirements for VR adoption in retail.

Moderator:
Anka Łękarska Consumer Behavior & Insights Manager NIQ
Panelista:
Andrzej Wierzchoń Head of e-Commerce Department OCEANIC

 16:30 - 17:15

Block 4: AI and Automation Transforming eCommerce

16:30 - 17:15

PANEL

AI in Action: Driving Revenue and Efficiency in eCommerce

• Identifying high-impact areas for AI adoption in eCommerce, such as personalized recommendations and inventory management.
• Learning from real-world success stories of AI implementations in online retail.
• Maximizing revenue through AI-powered dynamic pricing and strategic integration.

Moderator:
Robert Wójcik AI Partner & Co-Fouder COGNEO GROUP
Panelist:
Aleksandra Lenarczyk Global Head of CRM and Digital - Omnichannel AVON
Radosław Olejarski
Tomasz Górski Head of Product & Growth InPost Pay INPOST
Karolina Sikora Account Executive UIPATH